Type a tool name, for example "keyword density" or "transcript".
Calculate percentage increase, decrease, or change between two values. Also find what percentage one number is of another.
A percentage change calculator shows how much a number grew or shrank compared with its starting value. Enter an original and a new value, and this free tool returns the percent change, the raw difference and whether the move was an increase or a decrease. It also finds what percent one number is of another and applies a percentage to any base value.
Percentage change is the difference between a new value and an original value, divided by the original value and expressed as a percent. It tells you the size of a move relative to where you started, which makes numbers of different scales comparable.
The formula is: (New Value - Original Value) / |Original Value| x 100. A positive result is an increase and a negative result is a decrease. The original value is always the base, so swapping the two numbers gives a different answer.
These terms are often confused. Percentage change compares a new number with an earlier one and has a direction. Percentage difference compares two numbers with no "before" and "after", and usually divides by their average. This tool calculates percentage change from the original value, so use it when one number clearly came first, such as last month and this month.
"What percent is A of B?" is a different question from "how much did it change?". The % Of mode answers the first: it divides a part by a whole. The Apply % mode goes the other direction: it takes a base value and a percentage and shows the amount, the increased total and the decreased total.
You choose one of three tabs, fill in two fields and press Calculate. Each tab answers a different question, so pick the one that matches yours.
Results appear below the button with up to four decimal places, so a value like 12.5 appears as 12.5000%. Round it yourself for reports.
Real numbers make the three modes easier to read. Here is one example for each tab.
Your site had 12,000 sessions in May and 15,000 in June. Enter 12000 as the Original Value and 15000 as the New Value. The calculator shows a Change of 25.0000%, a Difference of 3000.0000 and a Direction of Increase. The math is (15,000 - 12,000) / 12,000 = 0.25, or 25%.
Now try a drop. A product price falls from 80 to 68. The result is -15.0000%, a Difference of -12.0000 and a Direction of Decrease.
Out of 200 visitors, 25 signed up. Enter 25 as the Part and 200 as the Whole. You get 12.5000%, with the Ratio shown as 25 / 200. That is your signup rate.
A tool costs 500 and you want to see a 20% change. Enter 500 as the Base Value and 20 as the Percentage. The calculator shows 20% of 500 is 100.0000, the increased total is 600.0000 and the decreased total is 400.0000. You see both directions at once, so you can read the sale price or the marked-up price without a second calculation.
Each result card answers a specific question, and the right next step depends on the number and the context.
Percentages are always relative to the starting number. If 100 rises 25%, you get 125. A 25% drop from 125 gives 93.75, not 100. To get back to 100 from 125, the value must fall 20%. When you are checking a "recovery", run the tool in the % Change tab with the new starting point.
If a conversion rate moves from 4% to 5%, that is a 1 percentage point gain but a 25% percent change. Enter 4 and 5 in the % Change tab to confirm. Name which one you mean in any report, or readers will assume the wrong one.
There is no universal "good" percent change. A 10% rise in monthly traffic may be strong for a mature blog and weak for a new one. Compare against your own earlier periods, the same month last year, or a stated goal rather than against a generic number.
Anyone comparing two figures benefits, because the percent is easier to communicate than two raw numbers. Common situations include:
When you have a whole list of figures rather than two, the average calculator helps you find the typical value first, then compare against it.
Most wrong answers come from the order of the inputs or the wrong tab. Check these before you trust a surprising result.
If your data lives in a spreadsheet, put the original in A2 and the new value in B2, then use =(B2-A2)/ABS(A2) and format the cell as a percentage. You can use this page to spot-check a few rows before you copy the formula down a column.
The % Change tab measures change relative to the original value only. It does not compute a symmetric percentage difference based on the average of two numbers, and it does not chain several periods or compute compound growth rates. If the original value is negative, the calculation uses its absolute value as the base, so going from -50 to -25 is shown as a 50% increase. Interpret that carefully for things like profit and loss, where the sign has real meaning.
Results are mathematical, not advice. A big percent on a small base can look dramatic while the raw Difference stays tiny, so read both together.
Pick a tab, enter your two numbers and press Calculate to get the percent, the difference and the direction in seconds. For more utilities like this one, browse the full online calculators and utilities collection.
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