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Page Speed: The #1 Ranking Factor of Google's Mobile Search Results

Page speed is a ranking factor in the Google algorithm, which means that it can make or break your SEO. If you want to be at the top of Google's search results, then it's important to be aware of page speed and optimize accordingly. Google ranks pages based on a number of factors, including relevance and popularity, but the speed at which a page loads is an important one. Pages that take too long to load will be penalized by Google for having poor user experience and lower quality content.

What is Google Speed?

The speed at which your pages load is measured in milliseconds, or milliseconds per second. The bigger the number, the faster you load. If a page takes too long to load and doesn't give users a good user experience, Google will penalize your page with the lower-quality "Page Not Found" error message.

There are several factors that influence the speed of your pages; some of these include:

  1. The length of the page
  2. The number of words
  3. The number of images
  4. The length and structure of links, keywords and text to other pages on your site
  5. How many external links (via links from other sites or from friends and family) are present on your page
  6. Your domain name's TLD (top-level domain), such as .com, .net, .org etc.

Why You Should Care About Page Speed

It's important to track how fast your website loads, but if you don't know how to do that, then you may not be optimizing your site for speed. This topic is important because Google uses page speed as a ranking factor and penalizes sites that are slow.

When Google sees a site load too slowly, it can make clicking on your link an unpleasant experience. If a user has to wait too long before they can surf the web, they'll leave a review on Yelp or write a negative comment about the site on Twitter. The same goes for search engine results: Having bad search engine rankings makes it harder for people to find what they're looking for when they're trying to find information about businesses like yours.

Fortunately, there is an easy way to optimize your website for page speed — using plugins like Optimizely (which we'll cover in this post). But before you do anything else though, there's something you need to know first: Pay-per-click (PPC) advertising isn't anything like SEO. It's different from SEO because it doesn't primarily consider quality content or its relevance to the audience. Rather, PPC ads are solely focused on impressions—how many times people see them in Google search

How to Improve Your Page Speed

The fact that page loading speed is a ranking factor certainly doesn't come as a surprise. But it's critical to remember that your page load time matters more than anything else. And when you're trying to rank higher in Google, the speed of your page is one of the most important factors to consider.

A number of factors can affect your page load time, including the type of content you have on your website and how much traffic you get from search engines like Google? How long did it take for my site to load from start to finish? While most sites are not concerned with the amount of time it takes to load, if you want your site to rank highly in Google, then that matters.

Now I understand that this whole process can seem daunting when first starting out, but there are several ways to improve your page speed. For example, adding images or video clips with CSS animations can make pages load quicker and help improve user experience overall.