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The number one reason people fail to rank in Google is the absence of a strong Long Tail Keyword. The Long Tail Keywords are oftentimes ignored by SEO experts because they believe in focusing on the few, large keywords that pay off best. While this is generally true, it is not an excuse for neglecting the Long Tail Keywords. There are two main reasons why it is important to focus on Long Tail Keywords: search volume and monetization potential.
The search volume of a Long Tail Keyword can be significantly higher than a single keyword with a high search volume. This can result in much more visibility and traffic for your site.
The other reason to focus on Long Tail Keywords is monetization potential.
Search engines are increasingly rewarding sites that produce high-quality content, regardless of whether the content is produced by paid or unpaid authors. In order to get these rewards, you need to build a large audience that will share and recommend your content to their friends and family. A Long Tail keyword can help you achieve this goal.