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Analyzing all links on the page...
A link analyzer reads a webpage and lists every link on it, split into internal and external links, with the rel attributes (dofollow, nofollow, noopener, noreferrer, sponsored and UGC) shown next to each URL. Enter a page address below and you get totals, filters and a CSV export in seconds.
Link analysis is the process of listing the links on a page and classifying them by destination and by the rel attributes that tell search engines how to treat them. It shows you how a page connects to the rest of your site and to the wider web.
Every link falls into one of two groups. An internal link points to another page on the same domain. An external link points to a different domain. Internal links help visitors and crawlers find your content and spread authority across your site. External links send visitors, and often trust signals, to other websites.
A dofollow link is a normal link with no rel instruction, so search engines can follow it and treat it as a ranking signal. A nofollow link carries rel="nofollow", which asks search engines not to pass credit through it. Google added sponsored (paid or affiliate links) and ugc (user-generated content such as comments and forum posts) in 2019 as more specific alternatives.
These two values are about browser behavior, not rankings. Noopener stops a page opened in a new tab from controlling the page that opened it. Noreferrer also hides the referring page from the destination site. You will often see them on links that open in a new tab.
You can analyze a page in under a minute by entering its address and reading the results tabs. Follow these steps:
Analyze one page at a time. To audit a whole site, run your most important templates and pages: the homepage, a category page, a blog post and a product or service page.
Suppose you analyze https://example.com/blog/running-shoe-guide and the tool reports 48 links in total. The summary splits into 34 internal and 14 external links, with 6 nofollow links overall.
The per-group breakdown shows 2 nofollow links among the internal links and 4 among the external links. That leaves 32 internal dofollow links and 10 external dofollow links. So 10 of 14 external links (about 71%) can pass credit to other sites.
The rel summary also shows 9 noopener, 3 noreferrer and 2 sponsored. Here is how you would read that:
Each number in the report points to a specific decision. Use the guide below to turn counts into actions.
There is no official limit on links per page. Google's Search Central documentation simply advises using links that are crawlable and useful to readers. As a rule of thumb, a long article with hundreds of links, mostly in menus and footers, deserves a look. If a page you want to rank has very few internal links, add some from related content.
Most internal links should be dofollow. A page that has many internal nofollow links is blocking its own credit flow. Filter the Internal tab by Nofollow and remove the attribute from links that point to pages you want indexed and ranked. Keep nofollow only where there is a clear reason, such as login or cart links.
Links you place by choice to trusted sources are usually fine as dofollow. Paid, affiliate and sponsored links should use sponsored, and links in comments or forum posts should use ugc. Google treats these values, along with nofollow, as hints about links you do not editorially vouch for.
These counts appear in the report when the page uses at least one of them. A page with affiliate links but a sponsored count of zero is a red flag. Note that the dofollow and nofollow totals are based on the nofollow value only, so a link marked just sponsored or ugc is counted among the dofollow links in those totals. Use the Sponsored and UGC filters to review those links separately.
Anyone who needs to know where a page sends visitors and credit will find this useful. Typical situations include:
Small input mistakes cause most confusing results, so start there.
When you find a link that looks suspicious, open it in the table (links open in a new tab) and judge the destination yourself. Then review it against the audit points above.
The tool lists links and their rel attributes. It does not test whether a link works, so it will not tell you about 404 errors or redirects. For that, run the page through the broken links finder. It also does not scan destinations for viruses, malware or phishing, so a clean report does not prove that a linked site is safe.
It reads one page per run and reports the links present in the page's HTML. Links that a page only builds with scripts after it loads may not appear. It also does not evaluate anchor text. To review the wording of your links, use the anchor text analyzer.
Use the report to decide your next move, then pick the tool that fits it. If you only need a plain list of URLs, the link extractor is a quick alternative. If the audit shows weak internal linking, plan a stronger structure with the internal link silo planner. To see who links to you rather than where you link out, use the backlink checker. You can find more related utilities in the backlink tools collection.
Run the Link Analyzer on this page now: enter your URL, filter by dofollow, nofollow, sponsored or UGC, and export the list to start fixing the links that matter most.
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