E-E-A-T Checker: Free Page Signal Audit

An E-E-A-T checker audits a public webpage for signals that point to Experience, Expertise, Authoritativeness and Trustworthiness. Paste a URL, click Analyze E-E-A-T, and you get an overall score out of 100, a score for each of the four pillars, pass or fail checks and a list of improvement recommendations you can act on today.

What Is E-E-A-T in SEO?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is the framework Google's human quality raters use, per the Search Quality Rater Guidelines, to judge whether a page deserves trust. Google added the first "E" for Experience in December 2022.

Each part answers a different question about the page:

• Experience: Does the author show firsthand use of the product, place or topic, such as original photos or a personal account?
• Expertise: Does the author have the knowledge or qualifications the topic needs?
• Authoritativeness: Is the author or site recognized as a go-to source on the subject?
• Trustworthiness: Is the page accurate, transparent about who runs it and safe to use? Google's guidelines call trust the most important of the four.

E-E-A-T is not a single ranking factor with a number attached. Google's Search Central guidance describes it as a way to think about content quality that its systems try to reward. It matters most on YMYL topics (Your Money or Your Life), such as health, finance, legal advice and safety, where bad information can harm people.

How to Use the E-E-A-T Checker

You run an audit by entering one full page address and submitting it. Follow these steps:

1. Copy the complete address of the page you want to audit, including https://, for example https://example.com/page.
2. Paste it into the URL field.
3. Click Analyze E-E-A-T. The button changes to "Analyzing..." while the page is checked.
4. Read the overall score out of 100 and the label and short description beside it.
5. Open each pillar (Experience, Expertise, Authoritativeness, Trustworthiness) to see its score out of 100 and which checks passed or failed.
6. Work through the Improvement Recommendations list, then run the same URL again after you publish your changes.

The result also shows the final address that was analyzed, which helps when your URL redirects to another page.

Worked Example: Auditing a Health Article

Say you audit a 1,200-word article on managing back pain. It has a byline reading "Written by Dr. Maria Lopez, MD", a published date, one photo, first-person phrases such as "in my clinic", and one outbound link to a medical journal.

The Experience pillar has four checks worth 25 points each: author byline or bio, publication or update date, first-person language, and at least two images. The article passes three and fails the image check, so Experience scores 75/100. The recommendation says to add at least two original screenshots, photos or diagrams.

In Expertise, the credential "MD" passes, but only one external citation is found and the check wants at least two. You would add a second reputable source, such as a health agency or a peer-reviewed study. After you publish both fixes and rerun the URL, the failed checks should flip to passed.

How Do You Read and Act on Your E-E-A-T Score?

Treat the overall score as a quick summary and the pillar checks as your to-do list. A high score means the page contains many of the visible markers reviewers look for. A low score means those markers are missing or hard to find.

Experience results

Failed checks here usually mean the page has no visible byline, no date, no personal voice or fewer than two images. Add a byline with a short bio, show both the published and last-updated dates, and use original images. Stock photos are a weak experience signal. If you did not actually try the product, do not invent a first-person account. Image problems are easy to find with an image alt text checker.

Expertise results

Expertise looks for author markup, mentions of credentials or qualifications, outside references and enough content depth. Fix a weak result by naming the author's real qualifications, adding structured author information, and citing at least two reputable external sources. Very thin pages also score poorly, so compare your text to your markup with a code to text ratio checker.

Authoritativeness and Trustworthiness results

These pillars cover signals that show who stands behind the page and whether visitors can rely on it, such as clear ownership, contact paths and a safe connection. Open each failed check in the pillar list and follow its recommendation. Internal links to your about, author and policy pages help visitors find those trust pages, and you can audit them with an internal link checker. For the technical side of trust, review your security headers with an HTTP header checker.

Rough score guide

• Pillar at 100: every check passed. Keep the page current.
• Pillar at 50 to 75: the basics exist, but one or two gaps remain. Fix them first.
• Pillar at 25 or below: the page barely shows this signal. Treat it as the top priority, especially on YMYL topics.

Who Should Use an E-E-A-T Checker?

Anyone who publishes content that readers need to trust can use this audit as a first pass. Typical situations include:

• Publishers and bloggers checking whether new posts show an author, a date and sources before going live.
• Health, finance and legal sites auditing YMYL pages where credentials and citations carry extra weight.
• Ecommerce teams checking that review and buying-guide pages show real photos and hands-on language.
• Agencies comparing a client's page against a competitor's page to find signal gaps worth fixing.
• Site owners after a traffic drop who want a quick checklist of quality markers, alongside a Google index checker to confirm pages are still indexed.

Best Practices and Troubleshooting Tips

Use the audit on the exact page you want to improve, not only your homepage. E-E-A-T is judged page by page and across the whole site, so audit your top articles, product pages and key YMYL pages separately.

• Use a full URL. If you see "Please enter a valid URL," add https:// and remove spaces.
• Use a public page. Pages behind a login, on a private network or on a local address cannot be audited and return a message saying the URL is not reachable as a public address.
• If the page could not be fetched, confirm it loads in a browser and is not blocking automated visitors, then try again.
• Check script-built pages by hand. Content that only appears after a script runs may not be counted, so a visible byline can still show as missing.
• Do not game the checks. Adding the word "expert" or a fake bio can turn a check green, but readers and quality raters will see through it.
• Fix real gaps first. A real author bio, two original images and two credible citations beat any cosmetic change.
• Re-test after each batch of edits so you can see which change moved which pillar.

What the E-E-A-T Checker Cannot Do

The score counts markup and wording checks on the page. It cannot verify that an author really has experience, that credentials are genuine or that your brand is trusted across the web. It also does not predict Google rankings.

A page can pass a check because the right words appear, and a strong page can miss a check because it expresses a signal differently. Use the results as a prompt for human review, not as a verdict. Real authority comes from reputation, reviews, mentions and years of accurate publishing, none of which a single page scan can measure.

Run your most important URL through the E-E-A-T checker above, fix the failed checks that reflect real gaps, and test again. For more ways to audit speed, headers, links and indexing, browse the website audit and performance tools.