Website Value Calculator - Free Worth Estimate

A website value calculator estimates what a site might be worth in US dollars from its authority, backlinks and domain age. Enter any public URL and this free tool returns an estimated value, modeled daily visitors, pageviews and ad revenue, plus a site details panel. Use it as a quick benchmark, not a formal appraisal.

What Is Website Value and How Is It Estimated?

Website value is the price a digital property could plausibly sell for, based on what it earns, how much traffic it attracts and how trusted it is. Real buyers pay mostly for proven profit and traffic trends. When you cannot see a site's analytics or accounts, an authority-based model gives you a rough starting point.

This tool reads three signals for the domain you enter: Moz Domain Authority, the number of backlinks pointing to the root domain, and the completed years since the domain was registered. It then builds the estimate in plain steps:

• Daily visitors are modeled from Domain Authority (DA), which runs from 0 to 100.
• Pageviews per visit start at 1.5 and rise as DA rises.
• Ad revenue is assumed at $1.50 per 1,000 pageviews plus a small increase for higher DA.
• Yearly modeled revenue is multiplied by a figure that grows with DA, then credit is added for authority, backlinks (counted up to 100,000) and domain age.

The table shows how quickly the model scales as authority climbs.

How to Use the Website Value Calculator

You only need a public web address to get a result. The steps below match what you see on the page.

1. Click the input box that shows the https://example.com placeholder.
2. Type or paste the full address of the site, such as https://yourdomain.com. A bare domain without the protocol also works.
3. Press the submit button and wait a few seconds for the report.
4. Check the header card first. It shows the favicon, site name, page title, description and IP address, and a Website Screenshot replaces the favicon when the preview loads.
5. Read the Estimated Website Value in USD, then the Domain Authority, Daily Visitors, Daily Pageviews and Daily Revenue figures beneath it.
6. Scroll to the Traffic & Revenue Estimates table (Daily, Monthly and Yearly columns) and the Site Details list for backlinks, Page Authority and domain age.
7. Open Valuation assumptions to see the exact constants behind the number, then run the next domain.

Worked Example: Valuing a 10-Year-Old Blog

Say a blog has a Domain Authority of 40, 5,000 backlinks and a domain registered 10 completed years ago. The calculator would work through the numbers like this.

• Daily visitors: 10 raised to (40 × 0.065 + 0.2), which is about 631.
• Pageviews: 631 × (1.5 + 40/50) = 631 × 2.3, about 1,451 per day.
• Ad revenue: 1,451 pageviews at $3.10 per 1,000 is about $4.50, shown as $4 per day. That is $120 per month and $1,460 per year.
• Revenue multiple: 2.5 + 40/30, or about 3.83.
• Value: $1,460 × 3.83 ≈ $5,597, plus $8,000 for authority (40² × 5), $2,500 for backlinks (5,000 × $0.50) and $1,000 for age (10 × $100).

The total is roughly $17,097. Notice that authority and backlinks contribute far more than the modeled ad income. A site with real revenue far above $1,460 a year would be worth more to a buyer, and one that earns nothing would be worth less.

How Do You Read the Results?

Each figure answers a different question, so read them together instead of fixating on the headline price.

Estimated Website Value

This is the model's single dollar figure. Treat it as a ballpark for comparing domains, not as an asking price. The note on the page says it is a model only, not a market appraisal or measured traffic.

Domain Authority and Page Authority

Domain Authority is a 0 to 100 score that predicts how well a whole domain may rank. It is logarithmic, so moving from 20 to 30 is much easier than moving from 70 to 80. Many people treat 0 to 29 as early stage, 30 to 59 as established and 60 and above as strong. These are rules of thumb, not official cutoffs. Page Authority is the same idea for the single URL you entered.

Traffic and Revenue Estimates

The Unique Visitors, Pageviews and Ad Revenue rows show daily, monthly (daily × 30) and yearly (daily × 365) values. These are modeled from authority, so compare them with your own analytics instead of trusting them as measured traffic. If your real traffic is far below the model, your authority may be ahead of your content. If it is far above, your site is probably undervalued by this method.

Backlinks and Domain Age

Backlinks add up to $0.50 each, capped at 100,000 links, and each completed year of domain age adds $100. Age is counted in whole years only, so a domain registered 9 years and 11 months ago counts as 9.

Who Should Use a Website Value Calculator?

This tool helps anyone who needs a fast, consistent way to put a number on a domain.

• Site owners can record a baseline and rerun it after a link-building campaign or a content push.
• Buyers and flippers can screen a listing before asking for analytics and profit statements.
• Agencies and consultants can show clients how authority and backlinks relate to the worth of their site.
• Competitor researchers can compare several domains in the same niche on one scale.

If you are deciding what to fix first, pair the estimate with a full review from the Website Reviewer or an E-E-A-T audit to see why authority is where it is.

Best Practices, Common Mistakes and Troubleshooting

Good valuation habits come down to using the same inputs each time and knowing what the number cannot see.

• Enter the right host. Authority is measured for the domain you submit. Valuing a subdomain or a typo gives a different, often lower, result.
• Use a public address. Private, local or invalid URLs return an error. Enter a public HTTP or HTTPS address and try again.
• If you see Unavailable, authority data was not returned for that domain, so the estimate cannot be calculated. Wait and rerun, or try the root domain. New domains with no link data often fail this way.
• Do not compare across dates blindly. The report shows a UTC timestamp. Authority scores change as link indexes update, so note the date with each result.
• Check the site is reachable. If the report fails to load, confirm the page responds with the Website Down Checker or inspect the response with the HTTP header checker.
• Look at what the site runs on. A buyer will care about the platform, so run the technology stack detector alongside the valuation.

What Are the Limits of This Estimate?

This calculator cannot see revenue, profit, traffic sources, ranking keywords, content quality or penalties. Its constants are internal assumptions, not live sales data, and the model assumes ad income only. Sites that earn through affiliate links, products, leads or subscriptions can be worth far more or far less than the figure shown. A site with a high DA but no real audience will look overvalued, and a young but profitable site will look undervalued.

For a purchase or sale, use the number as an opening reference and then verify analytics, earnings and traffic history. You can find more checkers in the Website Audit & Performance tools.

You now know how the estimate is built and how to read each figure. Enter a domain in the box above, compare it with a few competitors, and use the gaps in authority, backlinks and age to decide what to improve next.